ABOUT
GERHARD is a multi-brand menswear retailer in Toronto's historic "Junction" neighbourhood, established in 2012, with a special interest in the manufacturing side of the clothing business.
We design our own label - “in situ” - in house and manufacture it in Canada.
We are interested in brands that make things where they’re from. Their products are authentic ; representative of their makers and culture.
The decision to manufacture locally, wherever local may be, demonstrates an interest in making things well, as opposed to quickly, or cheaply. Being close to the manufacturing indicates that the designer wants to be involved in the process, from start to finish.
The choice to manufacture domestically also comes with social, economic and environmental benefits. Canada, for example, has strict labour laws and environmental regulations that are not universal. This results in higher costs, but also safe workers and clean water. The Canadian garment industry is also a springboard for skilled newcomers, being a well paid and flexible trade that doesn’t require immediate fluency in English or French to get started.
We invite you to experience our unique perspective at our Junction shop or online.
Welcome!